Sterling VSC Buy Back Program
What You Need To Know . . .
THE STERLING ADVANTAGE
Simple, Safe, Powerful, Profitable
The Service Contract Buy Back Program that really pays off.
Here are a few important facts that you should know about this program.
• Research included conducting focus groups with prospective buyers
who planned on financing their vehicles.
• Introduced to dealerships in 2002, for a 3 year test market.
• Immediate and substantial increases in service contract sales
in the test market
• Modified, with improved benefits and availability in 2005.
The focus group's questions concerning the service contract purchase.
For example:
Q. When you buy your vehicle, do you plan to purchase a vehicle service
contract?
A. Less than 15% said YES; approx 85% said NO. “Yes” respondents had
previously purchased a service contract and had major mechanical failures
covered by service contract which made for a positive experience.
Q. “No” respondents were then asked, “If the dealership from which you are
purchasing your vehicle were to offer you a service contract with a refund
agreement, would you be more interested in buying?”
A. 70% of the negative responders answered “Yes.” They changed their attitude
about buying a service contract because of the possibility of getting their service contract purchase price refunded if they didn’t use it.
The use of a Buy Back program can be a game changer. It will positively affect
every prospective buyer and increase your service contract sales penetration.
Do the numbers. Then consider: ease of sale, additional F&I profitability, potential
for service income and repeat sales. The Sterling service contract Buy Back does
all of that
and more!
One of our large dealer clients has experienced the following:
• Service contract sales up 52%.
• Service contract income increased by $3 million over the past 5 years.
• Repeat sales of service contracts to both the groups qualifying for service
contract refunds and those who had used the service contract benefits.
• Returning customers and referrals (friends and family) who ask for the service
contract with the Sterling Buy Back Program.
Why not start seeing new income immediately?
This program is fully insured, and all reserves for future losses are maintained and invested in a bank-managed trust account established specifically for the Sterling Program to assure future benefits for our dealers and their customers.
The Sterling Advantage is:
Simple
• Easy to understand, easy to use, and a natural way to increase service contract
sales.
Safe
• Administered by The Wildfire Group with over 8 years experience with the Buy Back
concept and nearly 20 years experience in automotive programs administration.
• Fully insured by an A.M. Best "A" rated carrier
Powerful
• When offered with a service contract provided by either an independent company
or with a factory program, the Buy Back will provide your F&I specialists with the
most powerful closing tool available to them. It is a FACT that Buy Backs sell
service contracts.
Profitable
A Buy Back Program
• creates immediate profits by increasing service contract sales penetration
• Improves customer loyalty
• Increases service department income
• Generates new sales
• Improves customer satisfaction
The Service Contract Buy Back Program
A Sterling Idea . . . And One That Really Pays Off !
* Ask about our private label program and reinsurance capabilities.
Another Sterling Idea SM
Insured through an A.M. "A" Best rated insurance company.
Product available only through participating auto and recreational vehicle dealerships.
